Why is a Brand Specific Website Important?

Think about a website in terms of a direct marketing campaign. Direct mail requires demographics, buying a list, developing and printing collatera1 and mailing out thousands of pieces of call-to-action marketing material to leads that may or may not be interested in your service or product. Instead of a marketing campaign that requires the target market to react to a call to action, a website is a constant medium with universal search criteria. A well positioned, brand specific website is an invaluable tool for every company looking to succeed in their industry segment.

What a great marketing tool the Internet can be. No other marketing service can allow an individual to search for their specific need and populate responses based on the companies best qualified to fulfill the searchers requirements.

Now we know what you are thinking, it isn’t that perfect. No but it can be. A well branded website with naturally written content and relevant keywords and supporting documentation will produce qualified leads for your product or service. You are doing yourself a disservice if you think an outdated website that resembles a yellow page ad is doing you or your brand any good.

A well positioned website is something every company needs to having in their marketing mix. It is truly the fastest way to reach the most qualified customers available to your industry.

Why Do Some Brands Disappear and Others Last FOREVER?

We hate to say it but evolution of course. Not the kind that involves the big bang, but the kind that involves your logo, corporate color selection and tagline. Brands cannot be allowed to get stagnant. A stagnate brand is a forgettable one.

To use FliteHaus as an example: We utilize our logo as our main source of corporate identity. Two years ago we added the tagline “Got Direction” to add a memorable phase that addresses the direction of our own brand development. Last year we revisited our identity packaging and added the accent color blue to our look and feel and retired the old black look.

These small tweaks in brand design allow our brand to continue to evolve and stay fresh without diluting our message or harming the integrity of our corporate look. Evolving your brand does not mean changing your entire creative direction; small design elements added to your traditional look and feel will present an image of growth, change and overall commitment to your corporate image.

However, Altering your band is not something to take lightly. The experience of a marketing professional is necessary in planning a strategy for moving your brand forward. A brand is the total package you present to your clients. Too little change will have them wondering about your commitment to your company. Too much change will scare them off.

Clients of 2007!

As we look to the quickly approaching half year mark, FliteHaus Creative Agency would like to thank all of our clients for furthering their commitment to our company and services. This year is on it’s way to becoming our best one yet and we have all of you to thank.

With more and more interest developing in our online marketing and branding service we have added another full time employee, Stephanie Fields, a talented web designer and interactive specialists to our team. As the branding demands of our clients have grown so have we. Strategic Market Planning, Communication Plan Development, Tradeshow Design and Planning along with Online Advertising are a few of the services we are now offering all of our clients.

It is our goal as a Creative Agency to offer every service available to our clients in perfecting, evolving and creating a successful brand direction. Thank you for your commitment and we look forward to your next project!